Executive Senior Associate Athletic Director/Chief Branding Officer

Reporting to the Vice President for Intercollegiate Athletics, the Chief Brand Officer (CBO) serves as the senior executive responsible for the strategy, leadership, and execution of all brand, marketing, communications,creative, and content functions for University of Houston Athletics. This position is a key member of the Athletics Executive Leadership Team and provides vision and oversight for the department’s brand identity, storytelling, fan engagement, and revenue-driving external initiatives.

The Chief Brand Officer leads an integrated external affairs enterprise encompassing brand strategy, marketing and fan experience, communications and public relations, creative services,video and broadcast production, digital and social media strategy, licensing and merchandise. The role functions as a primary liaison to university leadership, campus marketing partners, media stakeholders, corporate sponsors, and conference and broadcast partners, while positioning UH Athletics as a nationally relevant, forward-thinking brand.